Tuesday, November 16, 2010

TV Ads and Wrong Messages

So today, I didnt have my second class. I came home laid in my bed studied some notes for my mock trial, did some laundry, all while watching movies and shows on TV. Now, for those of you who dont know me I really dont watch TV all that much. I was tv mostly on Wednesdays and thats for 2 hours. To watch Law and Order SVU and Whats Eating you. Now during Football season i do watch Penn State and Steelers so thats the other block of time that i really watch tv. But today was rainy and i was in the apt all by myself so i decided to just chill be comfortable and watch tv. I soon found out why i dont normally watch that much tv. 1. Because nothing is really on. If there is something on, it doenst appeal to me or its mindless television that our society has learn to fall in love with.

Today, I saw a TV add for the Gillette Fusion PROseries. It had two scenes. One was at a Sons Graduation and it said something a long the lines of there are a lot of people there but only one Dad Show them you care, then it makes everyone in the crowd disappear except for the father of the son graduating. Then the other scene is a little girl performing in a school play and it says something along the same lines as the first, saying ...But only one Dad show them you care, and once again they make everyone in teh crowd disappear but the young girls father. Now only if i could find the link for you all i woudl have posted it but with my superb reserach skills i failed, but probably because it is their newest commercial so nothing is posted. I know the commercial seemed cute and what not, and it was in its own respective right. But for real.....what does shaving have to do with showing your child that you care? You show the biggest moments of a persons life and single out the father and say "show them you care" and its a shaving commercial...idk how that shows YOU as a father cares. "GEEE thanks dad for shaving cuz now when you hug me after my big moment you didnt scratch my face, You really care Daddy thanks" To me Gillette really missed their mark on this marketing campaign for fathers, men, young boys, to go out and buy all these products in the pro series to show their significant other, or children or whom ever that they care.

Since i couldnt find you the commercial as mentioned above, I found another one that i found equally worng, and kind of disturbing. Is called "How Often do you do it?" Heres the link please take a few moments and watch this before continuing.

http://www.youtube.com/watch?v=TqRR_dMX_Aw

Now, Idk about you, but somehow i totally forgot what the hell they were trying to sell. Yes Yes i know some people are like Well damn get your head out of the gutter. No, im sorry they marketed it to the audiences watching it on purpose. And yes i know that apparently Sex sells. But have we really came to a point in our society that sex has to sell EVERYTHING. I mean for real Shaving cream, or a razor. what next having "How long does your family like it, My kids like it really long, and they like it slick cuz they can slide down it faster...for a child Sliding board" Are we going to resort to selling children s toys or clothing for women this way with commercials like "How Tight do you like it Men, I like its really tight, it gets teh job done faster, with a commercial on shirts that are form fitting for women" Its sad that we have to make people think about sex first to sell a product, or to try and get a message across. Most of the time for me, i Forget what they are trying to sell because im sitting there thinking wtf do they need to market it this way.

Here is another commercial i saw today. Its a Dentyne Ice commerical..heres the link please watch for yourself.

http://www.youtube.com/watch?v=dPZuBNH6d00

Really Practice Safe Breath...yeah thats just wrong. Lets market our gum like they are condoms, and instead of using condoms when a moment gets hot and heavy, we will market our gum so our customers have fresh breath. Lets forget about safe sex, and possibly get a girl pregnant, and then that can possibly open the door for more problems. Idk i just find commercial that use sex to sell their products a little crazy, and i feel when they do it in a way where they neglect the safe things about sex its a little more wrong

I know there are other commercials i could use but i dont have the time or patience, or bandwidth on thise site to do that. But why cant companies do things like Mac. No sex necessary to sell their products, and idk about you, but i dont see apple going under anytime soon. they are a booming business who knows how to market properly. I know that every time one of their commercials come on my screen i stop what im doing because they have music, not sexual terms, or anything that can be constrewed in a sexual way. Just product music, and they are defintely making, in the words of Lil Wayne Moola Baby baby. SO companies should think again when they are trying to find that perfect commerical to get their product out, Look to compnies like Apple, cuz they seem to know what they are doing without sex. So Hats off to you Apple for being the commercial Role model in my book!

Peace

No comments:

Post a Comment